Writing is writing, right? Okay, yes. In the larger sense of the world, the act of writing is the same. But there is more to it – especially in marketing. And one form of writing that is often misunderstood or lumped under a completely different, often incorrect umbrella term is UX writing.
What is UX Writing?
Of course, when we tell you how to do something, you need to know what it is. So let’s talk about UX writing. UX writing is about creating the ultimate user experience. Wherever the device and the user meet can be a space where UX writing thrives and creates a seamless user experience.
It used to be limited to the computer space, but with the development of smart devices with the Internet, the concept has grown. The goal of UX writing is to help guide the customer through their journey with your brand or product. For example, if you sell soap, your UX writing should be done in a way that inspires and facilitates the process.
UX Writing Vs Copywriting
We know what you’re thinking, “but that’s just copywriting?”, and here’s the problem. To understand this better depends on the question you are asking. When you ask “What is UX copywriting?”, you are more likely to get a more accurate answer – and a lot less irritation to your UX team.
UX writing is done in a way that encourages and facilitates certain online behaviours. Whether this is encouraging the clicking of a CTA button or accepting an online casino sign up bonus, the aim is clear. Copywriting is designed for a purpose, and if done right, it gives businesses a competitive advantage.
UX writing is more than writing text, they are experts when it comes to customer service and interaction. They see the process from the customer’s point of view and guide the company in solving it as efficiently as possible.
Importance And Benefits Of UX Writing
If it’s not already clear, the importance of UX writing is not emphasized enough. It makes the difference between a customer investing in your brand or going to a competitor’s easy-to-use site. The goal is to make the customer’s journey online as smooth as possible. Bonus points if it’s fun and interactive. This will keep them coming back again and again, and they will also share their feedback with family and friends, increasing your following.
That being said, here are the 4 main benefits of using UX writing in your business:
- It puts your team in the mind of the user to create the best possible customer experience.
- Increase sales and profits when customers go through a fast and efficient journey.
- Improve product sales and usability giving customers a better understanding of how things work.
- It can change the perception of the product market providing useful information upfront and removing all unnecessary fluff.
Putting It All Together
A customer-centric approach is essential for a business, and this is where UX writing comes into play. Each component must be carefully selected and tested to ensure that you engage and retain users in the beginning.
